UXCam allows companies to do user-centered development by recording video and user experience analytics while the users are using the app and providing insights based on this data. With 2 lines of code that take 2 minutes to integrate, UXCam can capture and visualise a range of UX data to help developers better understand how users interact with their app and make informed decisions that improve its usability. There are various ways UXCam is being used including: 1. User testing in the wild 2. Feedback and bug reporting 3. Correlate analytics data with videos for context