Heatmaps is a lightweight iOS framework installed in your app. It tracks individual parts of your app to collect touches, gestures and device interactions. This data is sent to their data center where it is aggregated and converted into meaningful information such as heatmaps, gestures and device statistics, which you can then view inside your app. Heatmaps has been created by AppGuru Inc. They stumbled upon a lack of good usability testing tools for mobile apps, so they created one. Because it helped them to understand their users and create better software, they decided to make heatmaps available to everyone.